Distributed E-Commerce: A New Commercial Civilization

In recent years, during the “Double 11” and “618” shopping carnivals, Taobao, Tmall and JD transaction volumes have rocketed. Especially in 2018, the commodities turnover for the major e-commerce platforms increased rapidly through “618” e-commerce promotion. While centralized e-commerce has created beautiful transcripts, other e-commerce platforms find it difficult to obtain user flow while their customer acquisition costs remain high and consumer rights cannot be well protected. This create a sharp contrast between “prosperity and decline”. As a matter of fact, the centralized e-commerce is prominent in the current pain

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