In recent years, during the “Double 11” and “618” shopping carnivals, Taobao, Tmall and JD transaction volumes have rocketed. Especially in 2018, the commodities turnover for the major e-commerce platforms increased rapidly through “618” e-commerce promotion. While centralized e-commerce has created beautiful transcripts, other e-commerce platforms find it difficult to obtain user flow while their customer acquisition costs remain high and consumer rights cannot be well protected. This create a sharp contrast between “prosperity and decline”. As a matter of fact, the centralized e-commerce is prominent in the current pain
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