ConsenSys entered into a partnership with LVMH and Microsoft to launch a new blockchain platform tailored for the luxury industry. The consortium, named AURA, will be based on Ethereum blockchain technology and utilize Microsoft’s Azure platform and enable customers to prove the authenticity of their goods.
Blockchain penetrates the luxury fashion industry
Two of the biggest players in tech, one in blockchain, the other in software, have partnered with LVMH, the biggest luxury goods conglomerates in the world, to bring blockchain technology to the luxury industry.
In a press release shared with CryptoSlate, ConsenSys
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