Content platforms have enabled people to showcase themselves on a whole different level. Blog engines like WordPress and social networks like Twitter and Facebook provided means for users to self-publish content without filters, editing, and censors. People are now able to share their deepest thoughts and insights on just about anything to just about anyone.
Collectively, user-generated content can be studied and analyzed to reveal various insights including prevailing sentiments. Sentiment analysis is emerging to become a powerful tool for marketers to see what consumers feel about a particular brand or

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