Um modelo de negócio nada mais é do que uma combinação de ações voltadas a transformar uma ideia ou conceito em um negócio eficaz. Usualmente, é compreendido ainda como um conjunto de coisas capaz de tornar em produto o que antes era somente uma ideia.
É a partir de um modelo de negócio estruturado que uma organização cria, entrega e captura valor. Conforme o livro Business Model Generation, referência mundial de inúmeros empreendedores, um modelo de negócios é composto pelos seguintes fatores:

Segmentação de mercado
Relacionamento com os clientes
Proposição de valor
Canais

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