Companies are reluctant to adopt the blockchain as a term because it has been overhyped, according to a new report from Forrester Research.
Rather than risk being associated with a technology that has become a buzzword across several industries, reports Fortune, companies are now labeling projects with ‘distributed ledger technology’ (DLT) to avoid getting lost in the blockchain shuffle.
As with any new technology, companies are taking advantage of its trendiness and simply attaching the term to existing products and services in order to repackage them and make them seem more relevant.
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