And because almost every household had a television set at that time, it was the most influential and powerful marketing platform.
Fast forward to 2018 – with technological advances and breakthroughs resulting in the accessibility of the Internet and the affordability of mobile devices, the marketing landscape has also seen major changes, especially the trend of social media personalities and content creators influencing the purchase decisions of consumers through the use of spontaneous word-of-mouth videos.  After six decades, video still remains the preferred and dominant promotional medium for brands to market

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